Alban Poudret has written an article on the history of the Rolex FEI World Cup Jumping. Max E. Ammann founded the World Cup in 1978.
> Article in Perpetual Spirit by Rolex, nr. 14, March 2009 (pdf)
Article and photos are courtesy of Rolex.
© Photo page 16: Alban Poudret
© Photo page 17: Jan Gyllensten