Anita Verschoth has written an article on the World Cup Final 1980 in Baltimore (USA).

"Until last year the expense of transporting great numbers of riders and their horses from one continent to another had seemed prohibitive. A few Americans made it to Europe each year to compete in a few events, and some Europeans came here, but an international meet of any real scope had been out of the question until Max le Magnifique applied himself to the problem. Max is Max Ammann, a 41-year-old former political correspondent from Bern, Switzerland, who as a hobby used to write about jumping competitions."

Max E. Ammann founded the World Cup in 1978. 

> Article in Sports Illustrated (pdf)