During the 1976 Olympic Games in Montreal (CAN) Max E. Ammann, as President of the International Alliance of Equestrian Journalists, had a meeting with Prince Philip, Duke of Edinburgh, then President of the FEI, the International Equestrian Federation. During the meeting Max E. Ammann proposed the creation of a World Cup for Jumping Riders. Prince Philip asked Max E. Ammann to make a written proposal.
Following many consultations with riders, journalists and show organisers, Max E. Ammann presented the project to Prince Philip at a meeting in Windsor Castle in May 1978. The President of the FEI was impressed and offered his full support to the World Cup idea. The World Cup for Jumping Riders began in October 1978 with a competition of the North American League in Washington (USA), followed by a Jumping of the European League in Vienna (AUT).
In the first season 1978/79 the World Cup Jumping had the two mentioned Leagues with twenty competitions. The top placed of the two Leagues met in April 1979 for the first World Cup Final in Gothenburg (SWE) the home city of Volvo, the sponsor of the World Cup Jumping in its first twenty years.
In the following years the World Cup was continuously enlarged. Actually the World Cup Jumping has fourteen Leagues on all continents, with over 130 competitions.
Max E. Ammann was Director of the World Cup Jumping from 1978 to 2003. With network4events (former Editions Hippiques) he was responsible for the rules and regulations; he did the contract negotiations with the organisers, the sponsors and the TV stations. He supervised the financial aspects of the project and took care of the relations to the World Cup sponsor Volvo. He was responsible for the media and public relations and was the contact to the Jumping riders.
network4events (former Editions Hippiques) published an annual media guide.
> 01.05.1978 – 30.04.2003: Director of the World Cup Jumping (Max E. Ammann)
> Fédération Equestre Internationale (FEI)
> Volvo, Gothenburg (SWE) - 1978-1999
> Holland, agriculture department of the Netherlands (NED) - 1979-1984